News

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News

Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers

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Publishers Want to Know: What’s My Inventory Worth?

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‘It’s Not a Sustainable Market’: Header Bidding Puts a Strain on DSPs

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The State of Programmatic Direct in 4 Charts

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Growth at OpenX; SuperAwesome Get Certified

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Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching

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Are We Entering Adtech’s Era of Accountability?

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Why Marketers Are Still Struggling with Mobile Ad Formats

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Mobile Video: The Revolution That’s Just Getting Started

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Conquering Mobile: What Marketers Should Master In 2017

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Finding The Right PMP Inventory: Three Steps To Getting The Impressions You Need

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Reclaim Your Real Estate: How Publishers Can Kick Third-party Tags to the Curb