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Programmatic Hasn’t Been Able to Live Up to Its Potential

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Reaching the elusive digitally-driven millennial consumer

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OpenX CEO Tim Cadogan on the Evolution of Programmatic, and Going to the Cloud

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OpenX CEO’s Advice for Addressing the ‘Asymmetry’ in Digital Ads

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As fraudsters target ads.txt, industry calls for uncluttered supply chain

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B2Bs Aren’t Spending Big on Digital Advertising (Yet)

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OpenX To Offer Pure Cloud Programmatic Advertising Platform As It Partners With Google

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OpenX Expands Ad Industry Outreach, Taps Digitas’ Reed To Handle It

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The Road to Trust and Transparency in Programmatic

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Let’s Get Ready for 5G

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5 martech predictions for 2019 that marketers should be thinking about now

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Rewarded Video Helps Mobile Advertisers Move on from Impressions