Archives: newss
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Ad Tech Briefing: Ad tech’s agentic gambit at CES
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Pinterest-Owned tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite
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Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
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Plotting the Future of the Open Web in 2026
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Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026
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CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
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OpenX redraws the SSP-agency relationship
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OpenX’s Erika Loberg: Race to Bottom CPMs Threatens Premium Content Creation
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Why the Supply-Side Needs to Prioritize Performance Over Scale
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Buyers’ Perceptions of Programmatic Are Reshaping CTV
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Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
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Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
