B2B Marketers Reevaluate How They Engage Their Audiences

“OpenX dramatically reduced its portfolio from 91 products to four core offerings: curation and supply-side targeting platform, custom and AI-powered advertising programming, publisher yield and monetization, and omnichannel ad exchange. Each offer is aligned to specific buyer needs — as a nod to how buyers increasingly find companies through fragmented channels, AI-driven interfaces, and non-linear purchasing processes.”

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