Case Study February 20, 2026

A Health and Wellness Brand Cut CPA by 57% With Real-Time Supply-Side Decisioning

Case Studies

OpenX Boosts Familiarity And Favorability In A Competitive Business Banking Environment For NatWest
Learn More : OpenX Boosts Familiarity And Favorability In A Competitive Business Banking Environment For NatWest
Same Audience, Same Budget: How OpenXSelectâ„¢ increased HCP Reach by 32%
Learn More : Same Audience, Same Budget: How OpenXSelectâ„¢ increased HCP Reach by 32%
Cleaner Signals, Smarter Buying: How Horizon Improved Identity Resolution With OpenX And ID5 For A Beverage Brand
Learn More : Cleaner Signals, Smarter Buying: How Horizon Improved Identity Resolution With OpenX And ID5 For A Beverage Brand
The Real Reason Most Child-Directed Advertising Isn’t Programmatic
By Julie Rooney
Learn More : The Real Reason Most Child-Directed Advertising Isn’t Programmatic
How Supply-Side Targeting Helps Political Campaigns Win in 2026
By Zack Gordon
Learn More : How Supply-Side Targeting Helps Political Campaigns Win in 2026
Illustration comparing cloud-native infrastructure and a private cloud server environment in ad tech
The Cloud Isn’t the Tax. Managing It Yourself Is.
By Joel Meyer
Learn More : The Cloud Isn’t the Tax. Managing It Yourself Is.

Educational Videos

OpenX101: Simplifying AI – Agentic Systems
OpenX101: Simplifying AI – Agentic Systems
Watch Now : OpenX101: Simplifying AI – Agentic Systems
OpenX101: Simplifying AI – Large Language Models (LLMs)
Watch Now : OpenX101: Simplifying AI – Large Language Models (LLMs)
OpenX101: Simplifying AI – Deep Neural Networks (DNNs)
Watch Now : OpenX101: Simplifying AI – Deep Neural Networks (DNNs)