Powering People‑Based Marketing Across the Open Web

People first, reaching every digitally addressable adult across every device, screen and household on the open web.
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Introducing OpenAudience™

OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars:
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A platform built on privacy by design principles.

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Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience.

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Drive superior advertising performance and increase yield. All across the massive scale of the open web.

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Nobody understands the
open web better than OpenX

With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.

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US consumers reached monthly

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supply partners across web, mobile app and OTT

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4.5 Trillion

data events per day

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Independently rated in quality

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The Open Web vs. Walled Gardens Research Report

In collaboration with The Harris Poll, OpenX conducted a nationwide study to see how consumers view the open web vs. walled gardens. Download the full report to learn insights into how consumers feel about walled garden + open web advertisements, their openness to paywalls, their willingness to have their data used for personalized advertising, and more.

Download Report
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OpenAudience™ for Publishers

OpenAudience allows publishers to gain insights about their audience and rethink how to value consumer attention.

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OpenAudience™ for Marketers

OpenAudience allows marketers to plan and buy with ease and performance across the open web, across all screens.

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We’re creating the world’s first people-based exchange

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Unlocking The Power of Open™

Privacy. Knowledge. Performance.

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