Real change in the advertising industry is necessary. OpenX is leading the way.

OpenX Net-Zero

“OpenX has fulfilled the key requirements for the SBTi Net-Zero Standards.”

OpenX is the first company in the advertising, technology, and media sectors to receive independent verification that it has met the Net-Zero Standard requirements established in October 2021 by the Science-Based Targets initiative (SBTi).

OpenX is the first and only sell-side platform to achieve CarbonNeutral® certification.

This was the first step. We know that digital advertising is responsible for a significant amount of carbon emissions in the atmosphere. Since this certification, we've reduced our carbon emissions by more than 90% from a 2018 base year — and our journey is not over.


Carbon Neutral Status

OpenX is the first sell-side platform to achieve CarbonNeutral® company certification from Natural Capital Partners, global-leading specialists in carbon market solutions for climate action. There are less than an estimated 1,000 companies in the world with formal carbon neutral certifications. Learn More


Net-Zero Achievement

OpenX signed the Science Based Target initiative (SBTi) pledge, which requires reducing our carbon emissions by more than 90% from our 2018 base year. In February 2023 we announced that they reduced emissions by 96% and that our Net-Zero achievement was verified. Learn more about our path here.


Sustainable Products

OpenX will continue to innovate as we pioneer a path to carbon measurement and sustainable advertising products. We can help our customers better understand their own impact within — and beyond — our exchange, and we offer products to help them meet their sustainability goals. Doing good can also be good for business.

Carbon Neutral Certified Green
SME Climate Hub Committed
Climate Registered Allstar

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