The Voluntary Carbon Market Disclosures Act (VCMDA), also known as AB 1305, requires all companies operating within the state of California to publicly disclose their carbon offset purchases and verify any Net-Zero claims through third-party audits. As part of OpenX’s ongoing commitment to sustainability, we’ve made our disclosure publicly available here.
This was the first step. We know that digital advertising is responsible for a significant amount of carbon emissions in the atmosphere. Since this certification, we've reduced our carbon emissions by more than 90% from a 2018 base year — and our journey is not over.
"We've seen the interest in sustainability grow. We've seen it not only in terms of our customers; we've seen it in terms of our employees. And I think we all see it building throughout the world today. We've leaned in even more on the sustainability front."
John Gentry, CEO at OpenX
"There are a lot of illusions that we have about sustainability. Consumers aren’t going to make decisions about sustainability. That would be too easy. We, as professionals, have to make some hard choices. But they’re not that hard."
Brian O’Kelley, co-founder and CEO at Scope3
"We need everybody on board — consumers, other brands, the food industry, which creates more of this movement. And we'd like to be a key partner in facilitating the education of our partners, as well as the consumer, toward this more regenerative ecosystem."
Carole Diarra, Global Vice President of Marketing/CMO for UGG
"There is a huge win-win by increasing the use of virtual studios for advertising and marketing development. [Sustainability] can have such a massive impact on your brand growth but equally on your carbon footprint."
Becky Verano-Luri, Global Vice President of Marketing Operations and Capabilities at Reckitt Benckiser
"I think the journey that OpenX has been on is absolutely admirable...to reduce its carbon footprint by 90%, in such a short period of time, deserves the highest praise and support."
Stephen Woodford, Chief Executive Officer at Advertising Association
OpenX is the first sell-side platform to achieve CarbonNeutral® company certification from Natural Capital Partners, global-leading specialists in carbon market solutions for climate action. There are less than an estimated 1,000 companies in the world with formal carbon neutral certifications. Learn More
OpenX signed the Science Based Target initiative (SBTi) pledge, which requires reducing our carbon emissions by more than 90% from our 2018 base year. In February 2023 we announced that they reduced emissions by 96% and that our Net-Zero achievement was verified. Learn more about our path here.
OpenX will continue to innovate as we pioneer a path to carbon measurement and sustainable advertising products. We can help our customers better understand their own impact within — and beyond — our exchange, and we offer products to help them meet their sustainability goals. Doing good can also be good for business.
View the certificate