Sustainability

Real change in the advertising industry is necessary. OpenX is leading the way.

“OpenX has fulfilled the key requirements for the SBTi Net-Zero Standards.”

OpenX is the first company in the advertising, technology, and media sectors to receive independent verification that it has met the Net-Zero Standard requirements established in October 2021 by the Science-Based Targets initiative (SBTi).

OpenX is the first and only sell-side platform to achieve CarbonNeutral® certification.

This was the first step. We know that digital advertising is responsible for a significant amount of carbon emissions in the atmosphere. Since this certification, we've reduced our carbon emissions by more than 90% from a 2018 base year — and our journey is not over.

View the certificate

Getting Smart on Sustainability in AdTech

Sustainability, particularly climate impact, is a big focus in adtech today. Read the eBook

Dig Deeper into Why Sustainability Is So Important

Adweek Article

Adweek Features OpenX's Sustainability Achievement

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Blog Post

Six Things You Can Do In 2023 To Start Building More Sustainable Businesses

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February 1

2023

Press Release

OpenX Achieves SBTi Net-Zero Standard Requirements

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Blog Post

How to Cut the Carbon Emissions of the Advertising Industry without Sacrificing Quality or Performance

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eBook

Getting Smart on Sustainability in Adtech

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May 24

2022

Press Release

OpenX is First Ad Exchange to be Certified Carbon Neutral and Announces Ambitious Path to Net-Zero Status

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"We've seen the interest in sustainability grow. We've seen it not only in terms of our customers; we've seen it in terms of our employees. And I think we all see it building throughout the world today. We've leaned in even more on the sustainability front."

John Gentry, CEO at OpenX

"There are a lot of illusions that we have about sustainability. Consumers aren’t going to make decisions about sustainability. That would be too easy. We, as professionals, have to make some hard choices. But they’re not that hard."

Brian O’Kelley, co-founder and CEO at Scope3

"We need everybody on board — consumers, other brands, the food industry, which creates more of this movement. And we'd like to be a key partner in facilitating the education of our partners, as well as the consumer, toward this more regenerative ecosystem"

Carole Diarra, Global Vice President of Marketing/CMO for UGG

"There is a huge win-win by increasing the use of virtual studios for advertising and marketing development. [Sustainability] can have such a massive impact on your brand growth but equally on your carbon footprint."

Becky Verano-Luri, Global Vice President of Marketing Operations and Capabilities at Reckitt Benckiser

"I think the journey that OpenX has been on is absolutely admirable...to reduce its carbon footprint by 90%, in such a short period of time, deserves the highest praise and support."

Stephen Woodford, Chief Executive Officer at Advertising Association

Carbon Neutral Status

OpenX is the first sell-side platform to achieve CarbonNeutral® company certification from Natural Capital Partners, global-leading specialists in carbon market solutions for climate action. There are less than an estimated 1,000 companies in the world with formal carbon neutral certifications. Learn More

Net-Zero Achievement

OpenX signed the Science Based Target initiative (SBTi) pledge, which requires reducing our carbon emissions by more than 90% from our 2018 base year. In February 2023 we announced that they reduced emissions by 96% and that our Net-Zero achievement was verified. Learn more about our path here.

Sustainable Products

OpenX will continue to innovate as we pioneer a path to carbon measurement and sustainable advertising products. We can help our customers better understand their own impact within — and beyond — our exchange, and we offer products to help them meet their sustainability goals. Doing good can also be good for business.

Sustainability

Real change in the advertising industry is necessary. OpenX is leading the way.

OpenX is the first and only sell-side platform to achieve CarbonNeutral® certification.

Dig Deeper into Why Sustainability Is So Important

"We've seen the interest in sustainability grow. We've seen it not only in terms of our customers; we've seen it in terms of our employees. And I think we all see it building throughout the world today. We've leaned in even more on the sustainability front."

"There are a lot of illusions that we have about sustainability. Consumers aren’t going to make decisions about sustainability. That would be too easy. We, as professionals, have to make some hard choices. But they’re not that hard."

"We need everybody on board — consumers, other brands, the food industry, which creates more of this movement. And we'd like to be a key partner in facilitating the education of our partners, as well as the consumer, toward this more regenerative ecosystem"

"There is a huge win-win by increasing the use of virtual studios for advertising and marketing development. [Sustainability] can have such a massive impact on your brand growth but equally on your carbon footprint."

"I think the journey that OpenX has been on is absolutely admirable...to reduce its carbon footprint by 90%, in such a short period of time, deserves the highest praise and support."

Carbon Neutral Status

Net-Zero Achievement

Sustainable Products

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