Custom Decisioning Containers For Better Programmatic Advertising
Real-Time Bidstream API
With OpenXBuild™, buyers can apply their own custom decisioning closer to supply for greater control, efficiency, and performance. Each buyer model runs in a secure cloud-native container, keeping proprietary logic isolated while using inventory, audience, and auction signals to prioritize high-value bid requests before they reach the DSP.
benefits
Drive Better Outcomes
Drive Better Outcomes
Increase conversion rates, lower CPA, and improve ROAS with smarter pre-auction bid request shaping and filtering.
Improve Control And Efficiency
Improve Control And Efficiency
See all ad requests and prioritize the highest-value opportunities to send to your DSP of choice, maximizing working media and reducing waste.
Own Your Intelligence
Own Your Intelligence
Easily deploy custom cloud-native containers and go beyond generic DSP logic, or train our models with your unique outcomes.
Containerization
What Is A Container?
A container is a secure, private area inside the SSP’s cloud where a buyer’s decisioning logic and models evaluate available inventory and signals to identify impressions most likely to fit the campaign’s audience, context, and goals. Buyers can now target higher value opportunities before bidding begins — the equivalent of a cleanroom, but in the bidstream where real-time data resides.
Proven Performance In The Supply Path
See how leading advertisers and partners are using supply-side decisioning to improve media efficiency, lower costs, and drive stronger outcomes.
Performance Video
67% Lower CPMs For Online Video
Hyundai and Chalice used custom AI decisioning to evaluate curated video supply before the bid request reached the DSP, helping focus spend on higher-value opportunities. The approach delivered a 20% lower cost per vehicle-details-page visit and 67% lower CPMs for online video.
Conversion Shaping
70% Lower Cost Per Conversion
tvScientific used OpenX traffic shaped by supply-side decisioning to improve conversion efficiency compared to unshaped SSP inventory. The result was a 70% lower cost per conversion on OpenX traffic.
Store Visitation
80% Decrease In Cost-Per-Store Visit
Assembly and inPowered AI deployed a custom model in an OpenXBuild container to identify supply more likely to drive store visits for a national retailer. The campaign delivered an 80% decrease in cost-per-store visit and was 98% more efficient than the next closest competitor.
“By bringing AI into curated video supply, advertisers can move beyond buying access to premium environments and start optimizing for outcomes within them.”
Choose The Right Container Strategy
Run Custom Decisioning Upstream With Your Own Model
Brands, agencies, DSPs, and partners can deploy their own models as OpenX cloud containers to shape supply before it reaches the DSP. Apply custom decisioning earlier, reduce wasted traffic, improve efficiency, and differentiate your offerings.
Optimize Supply Toward Real Outcomes By Training Our Models
Performance-minded brands and agencies can use their website conversion data to train OpenX models that identify supply most likely to drive visits, purchases, sign-ups, or other outcomes. Optimize your advertising without needing to build or operate your own models. (Alpha release)
Activate Prebuilt Intelligence With An OpenX Partner Model
Brands and agencies can access specialized partner models running on OpenX cloud infrastructure for use cases like performance video, CTV optimization, attention, or outcome prediction. Lean on partners who have done the model building for you.
Resources To Dive Deeper
One-Sheet
See How OpenXBuild Improves Control, Efficiency, And Performance
Video
Learn How OpenXBuild Works, Deploys, And Delivers Customer Results.
BLOG
Explore The Cloud-Native Containers That Power Real-Time Custom Decisioning
Bring Your Business Intelligence Into The OpenX Bidstream
Contact us to bring your decisioning closer to supply and drive better spend efficiency and ad performance.