
Supply-Side Control Meets Quality Programmatic Demand
OpenXControl™ connects publishers to the industry’s largest marketers, demand-side platforms (DSPs), and agencies. Content owners access quality demand and grow revenue through transparent, omnichannel deals.
key benefits
Inventory Management
Inventory Management
Access centralized cross-channel inventory and deal management, with yield-optimization tools delivering full control and visibility across formats.
Real-Time Reporting and Insights
Real-Time Reporting and Insights
Get actionable, transparent reporting and analytics that enable performance monitoring for faster data-driven optimization and decision-making.
Differentiated Demand
Differentiated Demand
Connect with unique demand from brands, agencies, and curation partners.

Built for Transparency and Accountability
Simplify programmatic complexity with privacy-forward ad management software that delivers transparent, actionable reporting and a clear view of performance. Quickly diagnose issues and make informed decisions that inspire true operational confidence.
Marketplace Scale, Curated Control, or Both? We’ve Got You
Different goals call for different solutions. Whether you need marketplace demand or curated deals powered by first- or third-party data, we offer more ways to monetize your inventory
OpenXExchange™
The global omnichannel advertising marketplace built on quality publisher inventory and audience data across devices and formats.

OpenXSelect™
Drive demand with supply-side targeting using first- or third-party data for greater performance and stronger yield outcomes.

Marketplace Scale, Curated Control, or Both? We’ve got you
Different goals call for different solutions. Whether you need marketplace demand or curated deals powered by first- or third-party data, we offer more ways to monetize your inventory.
OpenXExchange™
The global omnichannel advertising marketplace built on quality publisher inventory and audience data across devices and formats.

OpenXSelect™
Drive demand with supply-side targeting using first- or third-party data for greater performance and stronger yield outcomes.

Centralized Control for Programmatic Advertising
OpenXControl brings ad operations and yield optimization into one intuitive platform, streamlining workflows, improving transparency, and unlocking quality demand at scale without complexity.
In the News
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Learn More: OpenX CMO: The SSP won’t exist in a few yearsOpenX CMO: The SSP won’t exist in a few years
Take Control of Your Programmatic Operations
The visibility, tools, and confidence needed to manage advertising effectively without unnecessary complexity


