Hyundai Boosts Video Performance With AI-Powered Decisioning

Challenge

Hyundai didn’t need more impressions. In partnership with Canvas Worldwide, the brand was already running a sophisticated video strategy. Hyundai’s goal was to drive deeper consideration actions such as vehicle searches. Canvas set out to prove that optimizing where video ads appeared—not just who saw them—could drive efficiencies. 

Solution

To drive meaningful action, Hyundai, through Canvas Worldwide, partnered with OpenX and Chalice to bring AI-driven decisioning into the supply path. 

Chalice’s always-on models, integrated within OpenX’s cloud native infrastructure via the OpenXBuild™ Real-Time Bidstream API, evaluated impressions in real time to identify and prioritize inventory most likely to reach in-market auto shoppers.

Hyundai focused on real-time optimization prioritizing higher-value impressions to drive stronger engagement, improve efficiency, and exceed KPI benchmarks. This approach enabled more precise media investment and reduced wasted spend.