We are the world’s leading sell-side platform for audience, data, and identity targeting.
With some of the best minds in adtech under our global roof, we bring industry-leading technology, a tradition of great service to our clients, and huge scale — across every format, from mobile to CTV.
This allows us to build products that lead to greater reach for buyers and higher revenue for publishers — while solving some of the most intricate problems in digital marketing at large. That's the power of OpenX.
We’re the only 100% cloud-based exchange, with the most efficient tech stack in the industry. Since we’ve been wholly operating on the Google Cloud Platform, we’ve improved performance, scalability, speed, and global reach. In a nutshell, we’ve:
Reduced time to market for new products and features by more than 50% with full CI/CD pipelines and automated infrastructure
Utilized advanced AI capabilities powered by Google Cloud AI (Cloud TPU, Kubeflow, AutoML) to reduce cost to serve and process traffic by more than 35%
Gained the ability to launch new global regions and markets almost instantaneously