Drive Performance With Curated Advertising Deals

From always-on opportunities to seasonally relevant tentpole events – explore turnkey advertising deals built with inventory or data-driven curation to fuel your next campaign.

Explore Packages

Inventory Packages

Show up consistently at scale across formats in premium environments. Through trusted curation, quality inventory is bundled into ready-made or custom deals — making programmatic buying more predictable, transparent, and easier to manage.

Data-Driven Packages

Connect with the most relevant audiences through high-quality content across formats. By combining trusted curation with supply-side targeting (SST), first- and third-party data, and AI-powered solutions, ad placement becomes more accurate and efficient, with less data loss.

Curated Packages

Data-Driven Packages, Seasonal

Baseball Fans

With nearly 19.4 billion minutes watched, the 2025 baseball season set a new consumption record – up 34% from the previous year. Leverage OpenX’s curated baseball enthusiast package that precisely reaches baseball fanatics, people shopping for team gear, ballpark ticket purchasers, and more.

Data-Driven Packages, Seasonal

Travel

91% of Americans plan to travel in 2026. This package is your ticket to reach travelers across all channels and formats wherever their destination may be.

Inventory Packages, Evergreen

Live Sports

Get in on all the action with live sports content via high-quality inventory from TV by OpenX. Ensure you reach highly engaged sports fans this season as they tune in live to cheer on their favorite teams on MLB Network, Fox Sports, DirecTV, and more.

Data-Driven Packages, Seasonal

Soccer Fans

Across 18 markets, 49% of people say they watch, follow, or are interested in soccer, making it the most popular sport worldwide. OpenX’s curated soccer fans package reaches soccer fans, recreational soccer players, consumers shopping for team gear, and more.

Data-Driven Packages, Seasonal

Reality TV

75% of Americans admit reality TV is a guilty pleasure. Lean into the drama with a turnkey package built to reach audiences who can’t look away as they stream, scroll, and react in real time.

Data-Driven Packages, Seasonal

Cycling Enthusiasts

Over 1 billion worldwide viewers tune into the Tour de France. Access dedicated fans with a package that's proven to come in first.

Inventory Packages, Evergreen

Spanish Language

About 63% of Hispanics say they're more likely to buy from brands that represent people like them in their advertising. Access valuable Spanish language inventory, empowering you to easily reach highly engaged consumers as they tune into their favorite in-language content, including sports.

Data-Driven Packages, Seasonal

Independence Day

86% of Americans plan to celebrate the 4th of July. Let your media plans sparkle with an Independence Day package that’s proven to drive success.

Data-Driven Packages, Seasonal

Pro Basketball Draft

Over 3.7 million viewers tuned into the 2025 NBA Draft. Get in the game with a turnkey package that connects with basketball fans as they follow every pick, trade, and breakout moment.

Data-Driven Packages, Seasonal

Summer Vacation Travel

91% of Americans plan to travel in 2026. Be part of the journey with a turnkey package built to connect with summer travelers as they plan and book their next getaway.

Data-Driven Packages, Seasonal

Women’s Sports

About 3 in 10 U.S. adults follow women’s professional or college sports. Connect with this growing audience as they follow every game, highlight, and milestone.

Data-Driven Packages, Seasonal

Allergy Season

Achoo! Americans spend over $18 billion a year on the treatment of seasonal allergies. Stay top of mind with a turnkey package that reaches health-conscious audiences as they seek relief this allergy season.

Data-Driven Packages, Seasonal

Memorial Day

Nearly half of Americans (49%) plan to celebrate Memorial Day in 2026. Connect with celebrants with a turnkey package as they prepare to gather, travel, and commemorate the holiday.

Data-Driven Packages, Seasonal

Graduation

68% of CTV viewership comes from Millennials and Gen Z (ages 18–34), including recent graduates. Celebrate this milestone with a turnkey package reaching graduates as they explore careers, education, and post-graduation plans.

Data-Driven Packages, Seasonal

Broadway Awards Show

About 1/2 of U.S. adults have watched most or all of an awards show in the past year. Step into the spotlight with a turnkey package built to connect with Broadway fans as they follow every performance, nomination, and win.

Data-Driven Packages, Seasonal

Music Awards Show

Global consumers spend over $31.7B per year on live and recorded music. Take center stage with a turnkey package that connects with music fans as they tune into awards season moments.

Data-Driven Packages, Seasonal

Running

Ready, set, GO! The global running gear market reached $46.5 billion in 2025. Go the distance with a turnkey package built to connect with running enthusiasts as they train, track, and prepare for their next race.

Data-Driven Packages, Seasonal

Outdoor Enthusiasts

More than 57% of Americans aged 6 and older participate in outdoor recreation activities. Tap into this active audience with a package built to connect with outdoor enthusiasts as they plan their next adventure.

Data-Driven Packages, Seasonal

Awards Show Season

About half of U.S. adults say they’ve watched all or most of an awards show on TV or streaming in the past year. Step onto the red carpet with a turnkey package built to connect with audiences as they follow every performance, nomination, and win this awards season.

Data-Driven Packages, Seasonal

Home Improvement / DIYers

Americans are projected to spend a record $522 billion on home renovations in 2026. Stand out with a turnkey package that connects with DIYers as they plan, design, and complete their next home project.

Data-Driven Packages, Seasonal

Horse Racing

The horse racing market has surpassed $127 billion as of 2025. Leverage this turnkey package, powered by data-driven curation, that easily reaches horse racing enthusiasts, sports bettors, consumers reading horse racing content, and more.

Data-Driven Packages, Evergreen

Auto Racing

The 109th Indianapolis 500 drew an average of over 7 million viewers. Shift your strategy into gear and fuel your media plans with this package that connects to premier audiences engaging with high-octane content.

Data-Driven Packages, Evergreen

Auto Enthusiasts

Consumers spent $620 billion on new vehicles in 2025. Leverage this data-driven package to target millions of auto enthusiasts and those who consume related content.

Data-Driven Packages, Evergreen

General Sports

62% of sports fans lock in to supporting a pro sports team by the age 17. Win big with OpenX’s turnkey, data-driven sports package that targets users who consume professional sports content, purchase sporting event tickets, visit professional sports arenas, and more.

Inventory Packages, Evergreen

Gamers

US consumers spent over $26.7 billion on mobile games in 2025. OpenX’s curated gamers package reaches highly engaged consumers across video and display inventory at scale. Win with brand-safe inventory that reaches gamers enraptured by their favorite gaming apps and sites.

Data-Driven Packages, Seasonal

Hockey Fans

The 2025 NHL Stanley Cup averaged 2.5 million viewers per game in the US. Score a goal with this curated package that precisely reaches hockey fans as they prepare to cheer on their teams.

Data-Driven Packages, Seasonal

Stock Car Racing

Americans spend over $2 billion a year on licensed stock car racing products annually. Shift your strategy into gear and fuel your media plans with this data-driven package from OpenX that connects to people interested in car racing, motorsports, auto technology, and more.

Data-Driven Packages, Seasonal

Tennis Enthusiasts

Over one billion people globally watch tennis. Ace your media plans with OpenX’s curated tennis enthusiasts package that reaches consumer interested in tennis, sports, healthy living, and more.

Data-Driven Packages, Seasonal

Golf Enthusiasts

Fore! Over 1/3 of the U.S. population age 5+ engaged with golf across play, media, or digital channels in 2025. OpenX’s curated golf enthusiasts package reaches consumers interested in golf, healthy living, sports, and much more.

Data-Driven Packages, Seasonal

Pro Football Fans

Americans spend over $20 billion a year on sporting events, equipment, souvenirs, and other sports-related expenses. Don’t miss out on that action! This data-driven audience from OpenX targets consumers who are highly likely to be professional football fans.

Data-Driven Packages, Seasonal

Pro Basketball Fans

51% of sports fans say they are more likely to buy products or services that support their favorite teams. Don’t miss out on that action! This audience from OpenX uses a broad set of interest-based data to reach consumers who are highly likely to be basketball fans.

Data-Driven Packages, Seasonal

Formula Racing Viewers

The 2025 formula car racing season averaged 1.3 million viewers per race – the highest season average ever. This package puts you in the driver’s seat to easily reach formula racing fans.

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