Knowledge Hub for Programmatic Advertising

Case Study February 20, 2026

A Health and Wellness Brand Cut CPA by 57% With Real-Time Supply-Side Decisioning

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Case Studies

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OpenX Boosts Familiarity And Favorability In A Competitive Business Banking Environment For NatWest
Learn More : OpenX Boosts Familiarity And Favorability In A Competitive Business Banking Environment For NatWest
Same Audience, Same Budget: How OpenXSelect™ increased HCP Reach by 32%
Learn More : Same Audience, Same Budget: How OpenXSelect™ increased HCP Reach by 32%
Cleaner Signals, Smarter Buying: How Horizon Improved Identity Resolution With OpenX And ID5 For A Beverage Brand
Learn More : Cleaner Signals, Smarter Buying: How Horizon Improved Identity Resolution With OpenX And ID5 For A Beverage Brand

Blog

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The Real Reason Most Child-Directed Advertising Isn’t Programmatic
By Julie Rooney
Learn More : The Real Reason Most Child-Directed Advertising Isn’t Programmatic
How Supply-Side Targeting Helps Political Campaigns Win in 2026
By Zack Gordon
Learn More : How Supply-Side Targeting Helps Political Campaigns Win in 2026
Illustration comparing cloud-native infrastructure and a private cloud server environment in ad tech
The Cloud Isn’t the Tax. Managing It Yourself Is.
By Joel Meyer
Learn More : The Cloud Isn’t the Tax. Managing It Yourself Is.

Educational Videos

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What Do Media Buyers Need From Adtech Infrastructure?
  • AI
Watch Now : What Do Media Buyers Need From Adtech Infrastructure?
What Infrastructure Do Publishers Need For AI-Driven Advertising?
  • AI
Watch Now : What Infrastructure Do Publishers Need For AI-Driven Advertising?
What Do Curation, Quality, And AI Mean In Programmatic Advertising?
  • Curation
  • Supply-Side Targeting
Watch Now : What Do Curation, Quality, And AI Mean In Programmatic Advertising?