
Knowledge Hub for Programmatic Advertising
CASE STUDY OCTOBER 2025
A Health and Wellness Brand Cut CPA by 57% With Real-Time Supply-Side Decisioning

Case Studies
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Learn more: Cleaner Signals, Smarter Buying: How Horizon Improved Identity Resolution With OpenX And ID5 For A Beverage BrandCleaner Signals, Smarter Buying: How Horizon Improved Identity Resolution With OpenX And ID5 For A Beverage Brand
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Learn more: Scaling Quality Video Beyond CTV Through GamingScaling Quality Video Beyond CTV Through Gaming
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Learn more: OpenX And inPowered AI Reduced Cost Per Store Visit By 80% For A National Business Services RetailerOpenX And inPowered AI Reduced Cost Per Store Visit By 80% For A National Business Services Retailer
Blog
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Learn more: Containerization Explained: How Custom Decisioning Helps Buyers Spend SmarterContainerization Explained: How Custom Decisioning Helps Buyers Spend Smarter
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Learn more: The Next Era of OpenX: The Intelligent SSPThe Next Era of OpenX: The Intelligent SSP
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Learn more: OpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side TargetingOpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side Targeting
Educational Videos
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Watch Now: OpenX101: Simplifying AI – Large Language Models (LLMs)OpenX101: Simplifying AI – Large Language Models (LLMs)
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Watch Now: OpenX101: Simplifying AI – Deep Neural Networks (DNNs)OpenX101: Simplifying AI – Deep Neural Networks (DNNs)
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Watch Now: OpenX101: Simplifying AI – Natural Language Processing (NLP)OpenX101: Simplifying AI – Natural Language Processing (NLP)








