Resources

OpenX Blog

Our blog aims to simplify the complexity of our industry and offer insights into the latest trends and innovations.

Blog

Improving Trust and Transparency in TV

Blog

Introducing TV by OpenX, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV

Blog

The True Value of SSPs and Supply Path Optimization: A Conversation Between Advertising Experts
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Case Studies

Learn how OpenX drives superior monetization for publishers & app developers and maximizes value for brands & marketers.

Case Study

A Global Pharmaceutical Brand Achieved 89% Viewability, 27% Above Their Target, While Maintaining CPM Efficiency With Supply-Side Targeted Deals From OpenX

Case Study

Popular QSR Brand Drives $5.2M in Sales by Supply-Side Targeting their Video Campaigns

Case Study

Supply-Side Targeting Drives a 30% Increase in Working Media for a Major Telco Ad Campaign
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Documentation

The place to find OpenX product information, how-to, setup and more.

Product Documentation

For Publishers

Product Documentation

For Demand Partners

Product Documentation

For Developers
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Thought Leadership

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.

Thought Leadership

Getting Smart on Sustainability in Adtech

Thought Leadership

Exploring the Next Frontier of Digital Advertising eBook

Thought Leadership

The New Normal: Marketing in 2020 and Beyond
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Videos

Videos to inform the advertising technology industry.

Video

Cannes Panel Highlights: CTV: Demand Addressability From Your Media

Video

Cannes Panel Highlights: Supply-Side Targeting: Demand Addressability From Your Media

Video

Cannes Panel Highlights: Demand Sustainability From Your Media
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