Future of Marketing Briefing: The brands winning at AI started with process not tech

We had a bunch of panels with clients recently and a lot of it was about agentic and AI but one consistent thread through the whole thing was that they’re great but ‘I buy relationships, people and strategy.’ They still want teams of people who understand their business as a marketer and can therefore help them think through how they can drive that.” — Tyler Romasco, EVP of commercial at OpenX

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