“Publicis’ acquisition of LiveRamp confirms what the last several years of M&A have been leading: In a world where AI is only as good as the data it runs on, owning your own identity layer isn’t just infrastructure anymore – it serves as a strategic advantage.” — Matt Sattel, CEO of OpenX
NEWS
How Publicis’ purchase of LiveRamp impacts adland
Explore More News
-
Learn more: Postcards from Cannes – marketing leaders’ key takeaways – and what comes nextPostcards from Cannes – marketing leaders’ key takeaways – and what comes next
-
Learn more: Hyundai Applies AI To Curated Videos To Drive PerformanceHyundai Applies AI To Curated Videos To Drive Performance
- Learn more: OpenX introduces AI intelligence for media buying
OpenX introduces AI intelligence for media buying