October 16, 2017
Trust and Transparency Took Center Stage at Advertising Week New York
While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world.
Tags: Advertising Week, Programmatic, Transparency