November 14, 2017
How To Avoid Ad Fraud This Holiday Season
With record numbers of shoppers planning to shun brick-and-mortar stores in favor of spending billions for presents purchased online and via mobile devices, advertisers are gearing up for the largest digital holiday advertising blitz in internet history.
As ad dollars follow consumers online, so will fraudsters looking to benefit from the massive spend flooding into digital channels the final seven weeks of the year. According to a report by cyber-security White Ops, fraudsters could siphon off up to $3.5 billion.
Tags: Advertisers, Demand Partners, Fraud