Adtech company OpenX has acknowledged a new industry trend that may shape the future of programmatic. Brands are increasingly looking to get closer to the buying process in the interests of transparency.
NEWS
OpenX Exec Teri Gallo on Bringing Brands Closer to Programmatic and Rethinking their Model
Explore More News
-
Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
-
Learn more: The End Of Head-In-The-Sand Children’s Privacy PracticesThe End Of Head-In-The-Sand Children’s Privacy Practices
-
Learn more: Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
