Archives: newss
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OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
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Data, Tech Integration Drives Programmatic Outcomes In McDonald’s Campaign
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The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
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AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
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The Major Themes from Advertising Week New York 2025
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Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025
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Finalist: Amanda Forrester
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Finalist: Stacy Bohrer
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SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
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‘AI isn’t the threat. It’s the mirror’: Reflections from Adweek New York
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Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
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Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
