Archives: newss
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Why Publishers Need to Protect Their Reputations in the Age of Server-to-Server
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The Latest Mobile Video Ad Formats: What Marketers Need to Know
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Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers
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Publishers Want to Know: What’s My Inventory Worth?
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‘It’s Not a Sustainable Market’: Header Bidding Puts a Strain on DSPs
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The State of Programmatic Direct in 4 Charts
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Growth at OpenX; SuperAwesome Get Certified
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Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching
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Are We Entering Adtech’s Era of Accountability?
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Why Marketers Are Still Struggling with Mobile Ad Formats
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Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
- Learn more: B2B Marketers Reevaluate How They Engage Their Audiences
B2B Marketers Reevaluate How They Engage Their Audiences
- Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”
“I don’t think that the term SSP will exist in the way that it exists today in a few years”