Archives: newss
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OpenX Names Todd Parsons Chief Product Officer
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Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions
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OpenX Taps Parsons As Chief Product Officer
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The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding
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PreBid by OpenX; Adjust Expands to India
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Never settle: 5 LA tech companies where you can shine
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Report: Consumers, marketers at odds over rewarded ads
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Rewarded video ads will continue to dominate through 2018
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Opt-in video a potential remedy for ad fatigue, study finds
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Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
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Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
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Learn more: B2B Marketers Reevaluate How They Engage Their AudiencesB2B Marketers Reevaluate How They Engage Their Audiences
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Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”“I don’t think that the term SSP will exist in the way that it exists today in a few years”


