Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV

Millennials still watch a lot of video content, but increasingly, that content is being viewed on subscription streaming video services and on mobile devices, rather than traditional linear television.

That is one key takeaway from a new survey released by the the advertising platform OpenX and The Harris Poll. The 2018 Holiday Survey, which tracks media consumption, advertising consumption and holiday shopping habits, specifically looked for areas of divergence between millennials and the public as a whole.

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