Archives: newss
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Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching
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Are We Entering Adtech’s Era of Accountability?
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Why Marketers Are Still Struggling with Mobile Ad Formats
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Mobile Video: The Revolution That’s Just Getting Started
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Conquering Mobile: What Marketers Should Master In 2017
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Finding The Right PMP Inventory: Three Steps To Getting The Impressions You Need
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Reclaim Your Real Estate: How Publishers Can Kick Third-party Tags to the Curb
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A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut
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Let’s Make Boosting Ad Quality an Industry-Wide Goal
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Chatbots, Vertical Video and Data Targeting will Reshape Advertising This Year
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Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
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Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement InventoryOpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory


