News

Page 25

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Think Beyond the DSP: The Agency Guide to Smart Programmatic Buying

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PCH/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX

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Publishers Clearing House Attributes 26 Percent Revenue Lift to Header Bidding

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Polovinchik, Chattopadhyay Fill VP Roles At OpenX

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WTF is Programmatic Guaranteed?

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Programmatic Direct on the March

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OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People Officer

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Header Bidding Surfaces Value Of ‘Every Single Impression’

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Header Bidding Without the Header, Mobile In-app

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Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off

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OpenX’s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic

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OpenX, Meredith Local Expand Partnership with Header Bidding