Forrester recently released a report proclaiming that the future of digital advertising is one with fewer, better ads. Though this prediction has been made a number of times in the past, it’s hard to think of a time when it is more relevant than now. With the continued rise of ad-blocking, the emergence of “fake news” and the steady flow of brand dollars into digital marketplaces, a renewed focus on quality has become a clear business necessity for advertisers and publishers alike.
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