In the past two years, periodic scans of more than 100,000 media websites have revealed a 30 percent increase in third-party tags — JavaScript, pixels, and other calls — on publishers’ pages. The erosion of publishers’ control of their online real estate is a familiar tale, but a new wave of threats is emerging, as Mezzobit research has discovered. The outcome isn’t positive for either site operators or their audiences.
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Reclaim Your Real Estate: How Publishers Can Kick Third-party Tags to the Curb
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