March 9, 2017
Let’s Make Boosting Ad Quality an Industry-Wide Goal
Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. On the contrary, the proliferation of bad ads threatens the growth of programmatic marketplaces. Ad exchanges have a big role to play in improving ad quality, but demand-side platforms, publishers, brands and agencies must also be proactive about eliminating the scourge of bad ads.