News

Page 21

News

OpenX Founder Talks Unilever, Trust In Advertising

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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%

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Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

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OpenX Now Open For GDPR Business, Guarantees 100% Compliance

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OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

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Google Chrome’s Crackdown of Bad Ads Is Only the Beginning

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Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry

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Ensuring Brand Safety Is a Perennial Problem

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What will advertising on smart speakers look like?

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Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

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With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

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Domain Spoofing and How Advertisers Can Avoid It