February 26, 2018

What Brands, Publishers and Ad Tech Companies Need to Know about GDPR

The European Union’s General Data Protection Regulation (GDPR) law, which is set to take effect on May 25, imposes a strict set of requirements on how and why companies collect and use personal data. In many cases, people get to decide what information they share. Companies that don’t comply are subject to potentially hefty fines.

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