News

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News

‘The year of the RFI’: Advertisers step up supply-side partner reviews

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Google Chrome’s Ad Blocker: Friend or Foe of Online Advertising?

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What Brands, Publishers and Ad Tech Companies Need to Know about GDPR

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Decoding The State of Programmatic Advertising and Ad Formats in 2018

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OpenX Founder Talks Unilever, Trust In Advertising

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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%

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Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

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OpenX Now Open For GDPR Business, Guarantees 100% Compliance

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OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

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Google Chrome’s Crackdown of Bad Ads Is Only the Beginning

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Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry

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Ensuring Brand Safety Is a Perennial Problem