Because video advertising and programmatic are rapidly growing, they’re attractive channels for hucksters. It’s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly likely to expose them to fraud.
Why Some Video Ad Units Are Prone to Fraud
Explore More News
-
Learn more: OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and CurationOpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
