- OpenX Programmatic Direct: PMP for Demand Partners

For Demand Partners

OpenX Programmatic Direct: PMP

Priority Access at Scale


- OpenX Programmatic Direct: PMP for Demand Partners

Achieving Campaign Goals

Reach audiences through priority access to exclusive inventory at scale,
with customised buying models to meet campaign criteria.
- OpenX Programmatic Direct: PMP for Demand Partners
First-Look, Viewability and Custom Deals

The inventory you can’t access elsewhere: high-viewability packages, top comScore publishers and other deals designed to meet specific campaign needs with greater visibility across publisher inventory.

- OpenX Programmatic Direct: PMP for Demand Partners
Quality Audiences at Scale

One source for trusted supply with global audience reach, 1,000+ discoverable packages and instant deal scale through Multi-Publisher Deals.

- OpenX Programmatic Direct: PMP for Demand Partners
Priority Access

Custom packages give you the best chance to win at certain price points. Header bidding relationships provide the ability to compete for typically direct-sold impressions, reaching unique users otherwise unreachable through the open exchange.

- OpenX Programmatic Direct: PMP for Demand Partners
Advanced Tools

OpenX Programmatic Direct is constantly evolving to help our demand partners buy more efficiently through enhanced user data, viewability metrics and more signals in the bid request.

pmp - OpenX Programmatic Direct: PMP for Demand Partners

OpenX Private Marketplaces

OpenX Private Marketplaces offer a better path to reaching your audience. Discover exclusive inventory first, access thousands of premium packages, and create deals tailored to your campaign goals.


  • OpenX Bidder adds 24% more users and 16% more ‘high-value’ users to what tag-based publishers already provided.

    Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath

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    - OpenX Programmatic Direct: PMP for Demand Partners
  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.

    Ben Harman, Director of Advertising Operations, CarGurus

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    - OpenX Programmatic Direct: PMP for Demand Partners
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Programmatic Direct: PMP for Demand Partners
  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve.

    Cory Wheeler, Head of Programmatic Advertising, Graphiq

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    - OpenX Programmatic Direct: PMP for Demand Partners

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Programmatic Direct: PMP for Demand Partners

Product Documentation

OpenRTB API

View Documentation
- OpenX Programmatic Direct: PMP for Demand Partners

In the news

OpenX Unveils RTG

View Press Release
- OpenX Programmatic Direct: PMP for Demand Partners

Product Documentation

Viewability (Imp Object)

View Documentation

OpenX Blog

The latest innovations, insights and trends in ad tech.

Thought Leadership

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.
- OpenX Programmatic Direct: PMP for Demand Partners

Maximising Value for Brands & Marketers

Quality. Experience. Scale. Technology.


Contact Us

- OpenX Programmatic Direct: PMP for Demand Partners