Sustainability

Real change in the AdTech industry is necessary. OpenX is leading the way.

OpenX is the first and only ad exchange to achieve CarbonNeutral® certification.

Carbon Neutral Company
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Carbon Neutral Status

OpenX is the first ad exchange to achieve CarbonNeutral® company certification from Natural Capital Partners, global-leading specialists in carbon market solutions for climate action. There are less than an estimated 1,000 companies in the world with formal carbon neutral certifications. Learn More

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Pledge to Net-Zero

OpenX has signed the Science Based Target initiative (SBTi) pledge, which requires reducing our carbon emissions more than 90 percent and using offsets that remove carbon from the atmosphere rather than neutralizing it. We have met the key criteria for Net-Zero status and expect to become one of the first companies in the world to be certified as Net-Zero.

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Sustainable Products

OpenX will continue to innovate and is building out a path to carbon measurement and sustainable advertising products. We can help our customers better understand their own impact within, and beyond, our exchange and offer products to help meet their sustainability goals. Doing good can also be good for business.

Digital advertising across web, mobile, and CTV is responsible for a significant amount of carbon emissions in the atmosphere. The journey toward sustainability is just that — a journey. It’s not a one-and-done endeavor, which is why OpenX has launched a comprehensive and ongoing initiative to improve our environmental impact.

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"Business must play a lead role in addressing climate change and creating a more sustainable future for all stakeholders, including people and the planet. Creating this future requires innovation, which is how OpenX has been built and which has characterized our approach to this critical and necessary goal."

John Gentry, Chief Executive Officer of OpenX

A Sustainable future with OpenX

The U.S. Securities and Exchange Commission’s upcoming ruling is expected to require all publicly traded companies to make specific climate-related disclosures. OpenX is uniquely positioned to help meet these sustainability goals. Our exchange is carbon neutral, and we pass along those eco-friendly benefits to you. We can also help you with reporting your ad-related emissions.