For Demand Partners

OpenX Programmatic Direct: RTG

Guaranteed Programmatic Audience Buying

Audience Selection in Real-Time

The power of direct buys executed programmatically, targeted to exact audiences.

Premium Targeted Inventory

Purchase reserved, targeted inventory through programmatic pipes. For the first time, negotiate a CPM based on exact audience and placement, based on upfront forecasting at high priorities.

Workflow Efficiency

From demand-led discovery, to negotiation to execution, leverage the smart tech you already use.

Real-Time Choice

Improve campaign performance with more data and select the most pertinent users; DSPs and buyers can optimise for real-time changes in consumer behaviour.

Guaranteed Buying Model

Flexible models allow for spend commitments while still empowering impression-level choice.

Ad Exchange

OpenX Real-Time Guaranteed

Real-Time Guaranteed (RTG) is the industry’s first solution to enable direct, guaranteed deals executed with programmatic technology with audience syncing and forecasting. It combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers access to guaranteed demand, and advertisers priority access to premium inventory through a programmatic channel. In addition to increased access, superior forecasting and audience syncing produce a targeted volume guarantee that provides certainty of delivery and spend for each deal.

News & Documentation

Recent news on OpenX and product documentation, including product information, how-to, setup and more.

OpenX Blog

Our blog aims to simplify the complexity of our industry and offer insights into the latest trends and innovations.

Driving Superior Monetisation

Quality. Experience. Scale. Technology.

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