Increased Competition and Participation
Experience strong competition from secure, high quality demand partners, including 100% of the AdAge top 100 advertisers.
Bidder
The Highest Yielding Header Bidding Solution
Empowering Publishers
OpenX Bidder was first to introduce header bidding to publishers and remains the highest performing solution available.
Dynamic Bids
Fully optimise the value of every impression prior to any ad server decisioning.
Superior Technology
Eliminate passbacks that create discrepancies and drive down revenue.
Programmatic Direct Opportunities
Combine the premium value of Private Marketplaces and Real-Time Guaranteed with the technology of header bidding for optimal deal performance.
"Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson."
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network
Learn More"OpenX Bidder adds 24% more users and 16% ‘high-value’ users to what tag-based publishers already provided."
Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath
Learn More"With our dedicated OpenX Yield Analyst, we saw a 30-40 percent lift in revenue from OpenX Bidder in just a few weeks."
Marc Ropelato, Director of Programmatic Revenue, Purch
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OpenX Bidder
By connecting to the most powerful programmatic marketplace in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. The results are dynamic bids and smarter decisioning that help publishers and app developers optimise the value of every impression.
Explore Product
Digiday & OpenX WTF Header Bidding Quick Read
Header bidding: what was once a simple hack to help publishers monetise, has evolved into a full-fledged industry practice that’s leveling the playing field between publisher and advertiser. Download this guide to learn how header bidding works, how it’s transforming RTB and what the future holds.
Download GuideEverything You Need to Know About Header Bidding
Header Bidding continues to take our industry by storm. When this infographic was first created in 2015 there was a lot of confusion about what header bidding is, how it works, and why the industry should be paying attention. Since then header bidding has evolved but sometimes everyone can benefit from brushing up on the fundamentals.
Download Infographic
