For Publishers

For Publishers

OpenX Mobile

A Fully Mobile Optimized Ad Exchange


Driving Superior Monetization for App Developers

OpenX provides 900+ premium app publishers with access to the budgets from 99% of the Top 100 AdAge advertisers via 135+ mobile and cross-screen DSPs. The OpenX Mobile ad exchange generates 100B+ in-app ad requests per month and is consistently ranked #1 in Quality for Mobile app from Pixalate.
Maximize Mobile Yield
Maximize Mobile Yield

Leverage high value formats, including video, integrated via Bidder for Apps to increase ad revenue. OpenX provides supply partners with custom support to optimize setup that maximizes yield.

Premium Demand
Premium Demand

A global ad exchange that is integrated with 135+ mobile first and cross-screen demand partners, who work with the largest advertisers and media buyers spanning 190 countries.

#1 in Quality
#1 in Quality

Ranked first for traffic quality across a range over 900 App Publishers.

Engaging Formats
Engaging Formats

Variety of formats and integrations optimized for mobile users, as well as, buyer expectations such as “first look” in-app inventory via Bidder for Apps.

Bidder for Apps

Bidder for Apps

A lightweight adapter that works with your existing Primary SDK and takes full advantage of the mobile first OpenX Ad Exchange to deliver superior yield on every impression.


The Next Level in App Monetization
The Next Level in App Monetization

OpenX Bidder for Apps is an easy to integrate, lightweight App bidder solution that delivers superior yield on every impression.

Increased Competition and Participation
Increased Competition and Participation

Experience real-time competition for each ad impression from secure, high quality demand partners.

Technical Sophistication
Technical Sophistication

A lightweight solution that works alongside your Primary SDK, managing latency from mobile environments, and increasing competition for all your ad inventory.

Premium Mobile Demand
Premium Mobile Demand

Integrated with 135+ mobile first and cross-screen demand partners who represent 11K+ of the world’s largest advertisers.

Brand Tags

Brand Tags

Quickly integrate the power of the OpenX Ad Exchange with our mobile optimized JavaScript tags that are easy to integrate and require no developer resources.


  • Since incorporating OpenX into our demand stack last year, we’ve seen a great fill rate and a steady climb in revenue. As a result we’ve continually adjusted their position in our stack to a higher priority.

    Steve Gendreau, AdOps Manager at Under Armour Connected Fitness

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  • OpenX remains committed to not only setting, but continuously raising, the industry standard for high-quality, fraud-free advertising experiences.

    John Murphy, Vice President Marketplace Quality, OpenX

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  • Other networks are simply blind inventory fillers. We turn them off and we turn them on, but never know what they’re actually capable of delivering. On the other hand, OpenX works with us as a partner. With OpenX we feel that it’s a mutually beneficial partnership.

    Steve Levin, Head of Global Sales, Grindr

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  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped.

    Ben Harman, Director of Advertising Operations, CarGurus

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  • Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.

Product Documentation

Getting Started With Mobile

Read Documentation

In The News

A Guide to Bidder for Apps

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Product Documentation

Mobile Ad Requests

Read Documentation

OpenX Blog

The latest innovations, insights and trends in ad tech.

Driving Superior Monetization

Quality. Experience. Scale. Technology.


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