Under Armour Leverages the Strength of OpenX’s Ad Exchange in Mobile
Summary
Under Armour Connected Fitness integrated the OpenX BrandTag into their Android MyFitnessPal app in November 2015 and promoted us to the top of their Stack in January 2016.
Integration of the OpenX BrandTag, our mobile optimized JS Tag, took only one day.
Based on OpenX’s strong performance, Under Armour Active Fitness is expanding the integration to all their fitness apps that cover a total of 160M registered users.
Under Armour Leverages the Strength of OpenX’s Ad Exchange in Mobile
Under Armour Connected Fitness is the clear leader when it comes to fitness apps, with over 160M registered users across their four core properties: UA Record, Endomondo, MyFitnessPal and MapMyRun. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. Under Armour Connected Fitness was looking for ways to help them increase fill and revenue and made the decision to integrated with the OpenX Ad Exchange.
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