March 9, 2018
IAB Releases GDPR Framework; OpenX Removes Video Ad Format
With the release of the draft technical specifications for its GDPR Transparency & Consent Framework, the IAB is now asking industry participants for feedback on their attempts at setting standards. As a non-commercial, open source initiative, the framework is due to be released mid-April, in time for the GDP regulation coming into effect at the end of May.
Tags: Advertisers, Demand Partners, GDPR, Publishers, Quality, Video