October 17, 2018
These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace
OpenX, PubMatic, Rubicon Project and more signed an open letter
U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers—and the key umbrella term encapsulating such doubt is transparency.
Tags: Programmatic, Transparency