Openx Press Releases
OpenX Appoints Senior Executives to Accelerate Mobile Growth
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of four mobile executives to senior roles as the Company continues its rapid growth and success within the mobile advertising market. Rob Kramer (general manager, mobile), Jin Yu (vice president, engineering & chief architect), Laura Buchman (vice president, publisher solutions) and Martin Price (senior director, product) join OpenX in newly created roles that will expand the Company’s mobile monetization efforts globally. The new executives bring decades of experience at industry-leading companies developing teams and solutions in mobile advertising. The appointments are effective immediately; all four executives will be based in OpenX’s Los Angeles headquarters.
OpenX Ranked 3rd Fastest Growing Software Company in North America, 5th Fastest Overall on Deloitte’s 2013 Technology Fast 500™
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced it ranked Number 5 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. OpenX grew 44,075 percent during the period 2008 to 2012. Additionally, the list identified OpenX as 2nd fastest growing company in the state of California and 3rd fastest growing company in the Software category nationally.
Leading Publishers, Executives & Industry Analysts Join Second Annual OpenX Conference In New York City
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced that it will host its second annual industry conference on Tuesday, October 29, 2013 in New York City. The invitation-only event will build upon the theme Great Content Deserves More with specific focus on the relationship between content and revenue. The conference’s sessions will examine important trends in digital advertising, with focus on ad exchanges, multiscreen and programmatic selling and buying. The conference’s audience of senior executives from major publishers, agencies and Demand Side Platforms will also learn about OpenX’s product roadmap and interact during breakout sessions that will explore trends in programmatic trading.
OpenX Launches State-of-the-Art Forecasting System for Digital Ad Serving
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of a forecasting system that enables major publishers to maximize their revenue through accurate inventory management and sets a new standard for the digital advertising industry. The new OpenX forecasting system is a core component of OpenX Ad Server’s innovative technology and provides digital media companies with the data necessary to plan campaigns, measure accuracy and manage their inventory and impressions. It also provides extensive insights into both historical and future web traffic that incorporates information on seasonal trends. The proprietary forecasting system offers a combination of control, speed and accuracy that is unique in the industry and is available now.
OpenX Appoints John Gentry as President
LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced the appointment of veteran technology and media industry executive John Gentry to the newly created role of president. Gentry will be responsible for operating the business and further accelerating OpenX’s rapid trajectory, delivering revenue growth through sales, technology, and product innovation globally. Organizationally, Gentry will have oversight of OpenX’s three core operating teams: business, engineering and product. Gentry will report to OpenX chief executive officer, Tim Cadogan.
OpenX Announces Speaker Lineup for Advertising Week
LOS ANGELES, OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the speaker lineup for its Advertising Week event that will be held at TheTimesCenter on Tuesday, September 24, 2013 from 9:00 am – 11:00 am. In front of an audience of 250, experts and leaders will discuss the various challenges and opportunities that present themselves as we navigate through the biggest changes occurring in advertising today. This year marks the 10th Anniversary of Advertising Week and OpenX will be presenting a morning session entitled Digital Spectrum Shifts featuring two individual panel discussions with industry leaders and innovators centering on the shifting landscape in mobile advertising and the emergence of real-time advertising.