August 26, 2013

OpenX Appoints Howard Hochhauser to Board of Directors CFO & COO Brings Strong Financial Expertise to OpenX as Rapid Expansion of its Digital Monetization Platform Continues

LOS ANGELES, August 26, 2013 OpenX Software Ltd. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced the appointment of digital media veteran Howard Hochhauser to its board of directors. Hochhauser is the chief financial officer and chief operating officer of LLC (, the world’s largest online family history resource. He brings more than twenty years of financial operations and management experience to the OpenX board and expands its base of independent directors. Hochhauser was awarded the distinguished honor of Best Internet CFO of 2012 from Institutional Investor Magazine.

Since joining in January 2009 as chief financial officer, Hochhauser has led that company’s successful $100 million IPO, along with two $100 million follow-on offerings. More recently, he was instrumental in the acquisition of by Permira Funds. Prior to, Hochhauser was at Martha Stewart Living Omnimedia, Inc. (Martha Stewart), where he was chief financial officer and, earlier, vice president of finance and investor relations.

The OpenX board that Hochhauser joins includes members from the world’s leading venture capital firms (Accel Partners and Index Ventures) and the venture capital unit of the market leader in enterprise application software (SAP Ventures). The board’s chairman is Jonathan Miller, former chief digital officer and chairman and chief executive officer, Digital Media Group for News Corporation, and chairman and chief executive officer of Aol.

“Howard’s deep financial expertise will prove invaluable to OpenX and we’re delighted to have him join the Board,” said Jonathan Miller, chairman, OpenX. “His comfort operating at the intersection of media and technology companies is rare. In particular, Howard’s experience with nearly every imaginable major corporate transaction will be of significant benefit as we mature the Company.”

“I’m thrilled to join OpenX and participate in its rapid evolution,” said Howard Hochhauser, board member, OpenX. “The digital advertising industry is incredibly dynamic and, through its innovative, real-time products and global partnerships, OpenX has become a leader within it. The combination of strong progress to date and backing by world class investors make OpenX’s prospects uniquely exciting.”

Prior to Martha Stewart, Hochhauser served as vice president equity research analyst of Bear, Stearns & Co. Inc. (Bear, Stearns). Before Bear, Stearns, he held financial roles at First Boston Corporation and KPMG Peat Marwick. Hochhauser is a Certified Public Accountant and holds an M.B.A. from Columbia University and a B.S. in Accounting from Boston University.

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX is a trademark of OpenX Limited.