November 18, 2013

OpenX Appoints Senior Executives to Accelerate Mobile Growth

Major Expansion of Mobile Team Includes Addition of Four Industry-Leading Executives 

LOS ANGELES, November 18, 2013 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of four mobile executives to senior roles as the Company continues its rapid growth and success within the mobile advertising market. Rob Kramer (general manager, mobile), Jin Yu (vice president, engineering & chief architect), Laura Buchman (vice president, publisher solutions) and Martin Price (senior director, product) join OpenX in newly created roles that will expand the Company’s mobile monetization efforts globally. The new executives bring decades of experience at industry-leading companies developing teams and solutions in mobile advertising. The appointments are effective immediately; all four executives will be based in OpenX’s Los Angeles headquarters.

“The mobile advertising market is still nascent, but the opportunity it presents is immense, and we’re excited to welcome these talented individuals to help us achieve our multiscreen monetization vision,” said John Gentry, president, OpenX. “OpenX’s platform, with its massive scale, infrastructure and advanced monetization technology, gives us the unique ability to maximize publisher yield and enable advertisers to find their audiences at global scale – regardless of screen. We’re looking forward to leveraging the deep domain and operations experience that Rob, Jin, Laura and Martin each bring to serve our customers and significantly grow the OpenX business.”

OpenX provides its full monetization platform – a global ad exchange with Supply Side Platform technology and digital ad serving – to its customers across any connected device. A key benefit of the OpenX platform is that it is much more flexible than traditional, mobile-only platforms. OpenX’s mobile approach includes multiscreen ad serving, mobile monetization, a mediation layer with multiple ad networks, and an in-app SDK. Among OpenX’s mobile customers and partners are leading comScore and mobile first companies.

Rob Kramer, a respected mobile industry veteran, has spent the past decade developing and managing teams at major mobile companies. Prior to joining OpenX, Kramer was at Celtra, an industry leader in rich media mobile ad serving and analytics, where he drove mobile ad monetization strategy and grew the company’s revenue from zero to multimillion-dollars annually. Previously, he developed mobile strategies for VeriSign and m-Qube. He has also contributed to significant industry initiatives through the Mobile Marketing Association (MMA) and his chairmanship of the MMA’s Sweepstakes & Promotions Best Practices Committee. At OpenX, Kramer will be focused on building the mobile team and executing the Company’s mobile monetization strategies.

Jin Yu comes to OpenX from Portaura, where he was co-founder and chief technology officer, building a location-based big data platform with 95 million social users. Previously, he was at Tiburon, where he built a 50-person engineering team to develop the next-generation, mission-critical enterprise solution for public safety agencies across the country. Early in his career, he spent a number of years at DEC Systems Research Center, where he built the first web browser capable of rendering inline video content. Yu has been a member of various World Wide Web Consortium (W3C) working groups, designing and implementing standards for web and mobile, and has received numerous patents in areas of location-based user data and distributed computing. As vice president of engineering and chief architect at OpenX, Yu will oversee the Company’s mobile development and data strategy.

Laura Buchman joins OpenX from leading mobile ad network Mojiva where she led business development for North America. Buchman also has extensive sales leadership experience from previous roles at Lijit, AOL and Yahoo!. She currently is the vice chair of the Business and Revenue Working Group for the Application Developers Alliance and has also served on the Interactive Advertising Bureau’s Network and Exchanges Committee where she was the mobile representative for the Quality Assurance Guidelines initiative. Buchman has been recognized by Business Insider as one of The Most Powerful Women in Mobile Advertising in both 2012 and 2013. In her new role as vice president, publisher solutions, Buchman will develop and strengthen strategic partnerships with leading mobile companies and publishers.

Senior director, product, Martin Price, has extensive experience developing mobile products and cloud-based platforms, most recently as co-founder of mobile products company Productsy. Previously, he worked at venture backed Geodelic Systems, where he was responsible for the design and product management of a unique mobile commerce platform. Price has also held strategy roles with Vodafone and Nokia and designed the mobile advertising product and platform at CityGrid, a subsidiary of IAC. During his eight years at Yahoo!, Price also led consumer and ad tech product teams on user interface and toolbar innovation initiatives that received multiple patents. At OpenX, Price will build upon the core OpenX infrastructure to enable innovation across mobile platforms, in particular spearheading efforts to build products with advanced features and monetization capabilities optimized for mobile app developers, multiscreen publishers and advertisers.

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

For more information, please visit

OpenX is a trademark of OpenX Limited.

OpenX Media Contact:
Al Duncan