July 11, 2013

United Online Media Group Selects OpenX as Its Digital Advertising Monetization Platform

LOS ANGELES and WOODLAND HILLS, Calif. – July 11, 2013 OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and United Online, Inc. (Nasdaq: UNTD) a leading provider of consumer products and services over the Internet, today announced that United Online Advertising Network, Inc. (a/k/a United Online Media Group) has selected OpenX to become its exclusive provider of digital monetization technology for display ad inventory on United Online’s Juno, NetZero and Classmates properties. Under the terms of the multi-year agreement, OpenX will provide United Online Media Group with the OpenX full monetization platform, which provides one unified solution that manages all sources of demand, including directly sold inventory, Real-Time Bidding (RTB) and ad networks, in one overarching auction.

United Online Media Group will use OpenX’s monetization platform to optimize placement of digital advertising inventory currently being sold by third parties or third party platforms, including ad networks, RTB exchanges and Demand Side Platforms. United Online Media Group’s advertising inventory placements come from its access to United Online’s diverse network of sites, including Classmates.com, NetZero.com, Juno.com and selected other properties. United Online’s brands, including Classmates, NetZero and Juno, have attracted a large online audience that includes more than 100 million registered accounts at March 31, 2013. United Online is a comScore 500 company.

OpenX’s innovative technology redefines the concept of yield optimization for online publishers such as United Online Media Group in a way that is unique to the industry. OpenX runs the auction on an impression by impression basis that sharply reduces discrepancies while increasing efficiency through its Supply Side Platform technology.

“We are extremely pleased to begin our relationship with OpenX,” said Santo Criscuolo, senior vice president, United Online Media Group. “After conducting a rigorous evaluation of the various options available in the market, we are convinced that OpenX is the right option for us. We are looking forward to OpenX’s guidance in helping us navigate the increasingly complex digital advertising landscape.”

“We’re thrilled at the opportunity to help United Online Media Group maximize its revenue,” said Jason C. White, general manager, publisher business west, OpenX. “We’re confident that OpenX’s approach of providing a single platform to publishers where all demand sources compete on an impression by impression basis is important to the evolution of the industry. We also think our selection by a publisher of United Online Media Group’s caliber represents an important endorsement to the power and value of the platform we’ve built and we’re excited to begin working with them.”

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

For more information, please visit www.openx.com

About United Online®

United Online, Inc. (Nasdaq: UNTD), through its operating subsidiaries, is a leading provider of consumer products and services over the Internet, where their respective brands have attracted a large online audience that includes more than 100 million registered accounts worldwide. The company’s FTD segment provides floral-related products and services (FTD, Interflora, Flying Flowers, and Flowers Direct) for consumers and retail florists, as well as other retail locations offering floral and related products and services. The company’s Content & Media segment provides online nostalgia products and services (Classmates, schoolFeed and StayFriends) and online loyalty marketing (MyPoints). Its primary Communications segment service is Internet access (NetZero and Juno), including 4G mobile broadband (NetZero Wireless).

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, as amended.  These forward-looking statements include, but are not limited to, statements about the use of a digital technology platform for the monetization of ad inventory, including, without limitation, management’s expectations regarding the performance of the platform.  Such forward-looking statements are not guarantees of future events, performance or results and involve risks and uncertainties that may cause actual events, performance and results to differ materially from those described in this release.  Potential factors that could adversely affect the vendor’s and, consequently, United Online Advertising Network, Inc.’s ability to perform as anticipated and, therefore, adversely affect the business, financial condition and results of operations of United Online, Inc. include, without limitation, the compliance by United Online Advertising Network, Inc. and its digital technology platform provider with, or the operation of, contractual provisions; that the expected or planned implementation of services may be limited or, as implemented, may not be commercially successful or beneficial; failures, interruptions, delays, technological issues, expenses or other problems associated with the systems, products or services of United Online Advertising Network, Inc. or its affiliates or its third-party suppliers or their systems, products or services; unanticipated events and circumstances occurring after the date hereof; and other factors that may cause actual events, performance and results to differ materially from those predicted as described in United Online, Inc.’s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors”.

United Online, NetZero, Juno, FTD, Interflora, Memory Lane, Classmates and MyPoints are trademarks or registered trademarks of United Online, Inc. or its subsidiaries.  OpenX is a trademark of OpenX Limited.  All other company or product names are trademarks of their respective owners.