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For Publishers

OpenX Programmatic Direct: RTG

New Premium Selling Model

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- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Programmatic Deals with Revenue Certainty

Real-Time Guaranteed combines the benefits of direct buys, executed programmatically
– with audience syncing and volume guarantees.
Revenue Certainty
Revenue Certainty

Volume commitment from the buyer based on negotiated rates and an audience forecast and sync.

Expanded Buyer Relationships
Expanded Buyer Relationships

Detailed insight into buyer campaign needs and data uncovers more potential demand sources.

Workflow Efficiency
Workflow Efficiency

Simplified selling through ad tech that you already use, with end-to-end workflow.

Capture True Value
Capture True Value

Meet buyers’ needs every time, yielding premium CPMs for valuable audiences.

OpenX Real-Time Guaranteed

OpenX Real-Time Guaranteed

Real-Time Guaranteed (RTG) enables direct, guaranteed deals to be executed programmatically. It’s the first solution that combines an audience forecast and sync with a volume guarantee, giving you revenue certainty. Expand your relationships with major brands while capturing a new revenue stream.


  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve

    Cory Wheeler, Head of Programmatic Advertising, Graphiq

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    - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.

    Ben Harman, Director of Advertising Operations, CarGurus

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    - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Product Documentation

How to Create PMP Deals

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- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

In The News

OpenX Unveils RTG

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- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Product Documentation

Private Marketplace Deals

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OpenX Blog

The latest innovations, insights and trends in ad tech.
The private marketplace deal creation process is broken… And here’s how to fix it
November 11, 2016

Blog

The private marketplace deal creation process is broken… And here’s how to fix it
OpenX Launches Programmatic Direct Deal Discovery API Feature - OpenX
April 26, 2016

OpenX Blog

OpenX Launches Programmatic Direct Deal Discovery API Feature – OpenX
RTG: Not Just Another Programmatic Acronym - OpenX
February 5, 2016

OpenX Blog

RTG: Not Just Another Programmatic Acronym – OpenX
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

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Quality. Experience. Scale. Technology.

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- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)