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OpenX Deal Library will compare alternatives to cookies

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. For activation it…
Press Release

OpenX Announces Participation in TAG’s Anti-Fraud Certification Program

…growth and success of programmatic advertising. TAG’s anti-fraud certification is a positive step towards unifying the fragmented digital advertising ecosystem and establishing a common quality framework companies can follow.” OpenX…
News

AA/WARC Ad Spend Q1: Industry Comment

“While marketers battle for consumer attention, publishers that can offer curated audiences to advertisers will be in a strong position to maximise the value of their inventory. Buyers will be…
Press Release

OpenX Brings Programmatic Video Exchange to Japan and APAC Market

…87 percent year-over-year, an acceleration from the 52 percent year-over-year growth the company announced in January 2018. OpenX has also signed more than 40 new publisher partners, allowing the company…
Press Release

OpenX Taps Former Google, Apple Executive Jacqueline Berg to Lead North America Publisher Partnerships

…increase the value of existing partners’ experience with the company. She will be focused on continuing to enhance OpenX publisher relationships and furthering the company’s commitment to quality. Jackie is…
Press Release

OpenX Names Todd Parsons Chief Product Officer

…leadership team. Experts have joined OpenX from Google, Hulu, AdColony and more, and come in a period of strong growth for the company across a variety of categories like mobile…
News

OpenX CEO John Gentry On Suing Google For Crushing Competitors

“It would be very rewarding to see change and be able to compete fairly after years of not being able to do so. We want to fight for clear competition…
News

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer

“The biggest measurement challenges that advertisers are facing are around defining the data that they’re looking at. I hear it every day: ‘there’s a different definition of quality.’ There are…
Press Release

OpenX Takes Top Spot as Premium Publishers’ Leading Global Independent Ads.txt Partner

Survey of comScore 1000 publishers identifies OpenX as #1 independent ads.txt preferred partner LONDON, LOS ANGELES and NEW YORK – November 1, 2017 – OpenX, the world’s leading independent advertising…
Press Release

OpenX Ranks First in Marketplace Quality for Mobile, Desktop and International Inventory on Pixalate’s Global Seller Trust Index

…Global Seller Trust Index in all three categories (U.S. Web, International Web, and Mobile App) for September. This marks the third consecutive month the company topped the U.S. rankings, and…
Press Release

Trustworthy Accountability Group Awards OpenX with “Certified Against Fraud” Seal

…Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. OpenX is one of just 16 companies to complete the thorough…
Press Release

OpenX Welcomes Satoru Yamauchi as Director of Partner Services, Japan; Announces Record Growth in Market in 2017

…of the world’s most recognized brands, more than 1,200 websites and more than 2,000 premium mobile apps. www.openx.com @openx Media Contact OpenX Corporate Communications Tiffany Collins (212) 933-9080 x3034 press@openx.com…