April 10, 2018

OpenX Welcomes Satoru Yamauchi as Director of Partner Services, Japan; Announces Record Growth in Market in 2017

TOKYO and LOS ANGELES – April 11, 2018 – OpenX, the world’s leading independent advertising technology provider, today announced the appointment of Satoru Yamauchi as director of partner services for Japan. With two decades of experience in leading strategic account teams at global digital media companies, Satoru will oversee partnership success in the region.

OpenX also announced today record growth in the Japan market for 2017. OpenX Japan recorded 52 percent growth in net revenue year-over-year as of January 2018 and saw its number of publisher partners double in the same time period. It is now the largest independent advertising exchange in the country (second overall to Google).

“We are excited to welcome Satoru to OpenX at this exciting time for our Japan business,” said Jason Fairchild, Co-Founder, OpenX. “Satoru’s depth of experience in our industry and record for building meaningful relationships will play an integral role in continuing our ambitious growth strategy that has propelled OpenX to become the largest independent advertising exchange in Japan.”

Satoru was most recently head of sales at AdRoll where he led the company’s go-to-market strategy in Japan and saw the company’s clientele grow from zero to over 1,000 advertisers. Prior to that, Satoru was the GM at Recruit Holdings where he managed 48 employees, encompassing the ad tech, operating, display and SEM teams. Satoru has also held roles at Yahoo! Japan and Overture.

“At the rate that programmatic is gaining traction in Japan, OpenX is strongly positioned for success due to their unwavering commitment to quality and their reputation for being a trusted partner,” said Satoru Yamauchi. “I’m excited to work with such a capable and respected team as we help our partners navigate rapidly changing technologies to drive superior monetization and business results.”

About OpenX
OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world’s most recognized brands, more than 1,200 websites and more than 2,000 premium mobile apps.

www.openx.com @openx

Media Contact
OpenX Corporate Communications
Tiffany Collins
(212) 933-9080 x3034