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Press Release

OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising

…the company U.S. Patent 10,410,245, “System and methods for using a revenue value index to score impressions for users for advertisement placement.”  The patent highlights the vision that OpenX had…
Press Release

OpenX Expands Los Angeles Presence, Opens Culver City Office

…for 2016. LABJ’s “Best Places to Work in Los Angeles” list recognizes local companies who have created exceptional work environments for their employees; companies are ranked based on a combination…
Press Release

OpenX and The Harris Poll Release Annual 2018 Holiday Shopping Report; Research Finds Majority of UK Holiday Shopping Will Occur Digitally and Not In-Store

…more. For more information, or to see the full survey, reach out to press@openx.com.   This survey was conducted online within the UK  by The Harris Poll on behalf of…
News

What Brands, Publishers and Ad Tech Companies Need to Know about GDPR

…collect and use personal data. In many cases, people get to decide what information they share. Companies that don’t comply are subject to potentially hefty fines. Read the Full Article…
News

How The 300×250 Became The Most Common — And Fraudulent — ‘Video’ Ad Unit

The blocky 300×250 banner ad has long been one of the most common ad units in the display advertising marketplace, but thanks to some ingenuity, cunning and outright fraud, it…
Case Study

OpenX Bidder Becomes Philly.com’s “2nd Best Salesperson”

…that limits unlocking their maximum revenue potential. Philly.com optimized OpenX Bidder to compete for all inventory, resulting in overall ad revenue increases and a better understanding of the true value…
Press Release

OpenX Announces Major EMEA Expansion

…maximize their revenue. The company also announced the appointment of online advertising industry executive Vincent Pelillo as Managing Director, Europe, Middle East and Africa (EMEA), to grow the company’s business…
Press Release

OpenX Promotes Brian Chisholm to Senior Vice President of Strategic Partnerships

…streams for the company while we’re doing it.” ### About OpenX OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company…
Press Release

OpenX Brings On Former Prebid.org President, Tom Levesque, To Accelerate Product Development

…In his role at OpenX, Tom will lead a group of product managers across the globe, overseeing the company’s core exchange, OpenX’s Prebid solution, Apollo, as well as the company’s…
News

Winner: MarCom Platinum Awards for TV by OpenX

The OpenX marketing team recently won two prestigious Platinum MarCom Awards for their exceptional work on the public relations program and product launch surrounding TV by OpenX. The MarCom Awards,…
Press Release

OpenX Bidder for Apps Gains Steam, Increases Mobile App Revenue 20% for Publishers

…incremental revenue, but improve competition from all our partners, thereby improving overall yield.” OpenX Bidder for Apps is an easy to integrate, lightweight bidder solution that increases competition for mobile…
Press Release

OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer

…Chief Financial Officer, leading the company’s financial strategy, accounting, business intelligence and revenue performance teams. Liao comes to OpenX from Amobee, where he served as CFO for over three years….