- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

For Publishers

OpenX Programmatic Direct: RTG

New Premium Selling Model


- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Programmatic Deals with Revenue Certainty

Real-Time Guaranteed combines the benefits of direct buys, executed programmatically
– with audience syncing and volume guarantees.
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
Revenue Certainty

Volume commitment from the buyer based on negotiated rates and an audience forecast and sync.

- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
Expanded Buyer Relationships

Detailed insight into buyer campaign needs and data uncovers more potential demand sources.

- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
Workflow Efficiency

Simplified selling through ad tech that you already use, with end-to-end workflow.

- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
Capture True Value

Meet buyers’ needs every time, yielding premium CPMs for valuable audiences.

OX ProductIllustrations RTG 1 - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

OpenX Real-Time Guaranteed

Real-Time Guaranteed (RTG) enables direct, guaranteed deals to be executed programmatically. It’s the first solution that combines an audience forecast and sync with a volume guarantee, giving you revenue certainty. Expand your relationships with major brands while capturing a new revenue stream.


  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve

    Cory Wheeler, Head of Programmatic Advertising, Graphiq

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    - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped.

    Ben Harman, Director of Advertising Operations, CarGurus

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    - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Product Documentation

How to Create PMP Deals

View Documentation
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

In The News

OpenX Unveils RTG

Read More
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Product Documentation

Private Marketplace Deals

View Documentation
WTFRTG Product Thumb - OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Digiday & OpenX WTF is a PMP? Quick Read

Programmatic has changed the way buyers and sellers trade inventory, but publishers still want more certainty about revenue and buyers still want more access to data about the audiences they’re reaching. In trying to offer the best of both worlds, programmatic tech has evolved into many combinations and one of those many variants is real-time guaranteed technology. But just WTF is real-time guaranteed?


Download Guide

OpenX Blog

The latest innovations, insights and trends in ad tech.

Thought Leadership

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.
- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)

Driving Superior Monetization

Quality. Experience. Scale. Technology.


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- OpenX Programmatic Direct: Real-Time Guaranteed (RTG)