OpenX Real-Time Guaranteed
Real-Time Guaranteed (RTG) enables direct, guaranteed deals to be executed programmatically. It’s the first solution that combines an audience forecast and sync with a volume guarantee, giving you revenue certainty. Expand your relationships with major brands while capturing a new revenue stream.
OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetise our inventory and stay ahead of the curve
Cory Wheeler, Head of Programmatic Advertising, GraphiqWatch Video
Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media NetworkWatch Video
Digiday & OpenX WTF is a PMP? Quick Read
Programmatic has changed the way buyers and sellers trade inventory, but publishers still want more certainty about revenue and buyers still want more access to data about the audiences they’re reaching. In trying to offer the best of both worlds, programmatic tech has evolved into many combinations and one of those many variants is real-time guaranteed technology. But just WTF is real-time guaranteed?
Driving Superior Monetisation
Quality. Experience. Scale. Technology.