OpenX Real-Time Guaranteed
Real-Time Guaranteed (RTG) is the industry’s first solution to enable direct, guaranteed deals executed with programmatic technology with audience syncing and forecasting. It combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers access to guaranteed demand, and advertisers priority access to premium inventory through a programmatic channel. In addition to increased access, superior forecasting and audience syncing produce a targeted volume guarantee that provides certainty of delivery and spend for each deal.
As one of Turn’s cleanest supply partners, OpenX brought inventory quality and scale, contributing to a healthy ecosystem and safe buying environment for Turn and its buyers.
Julius Ramirez, Senior Director, Global Business Development, TurnWatch Video
We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided.
Tanuj Joshi, Vice President, Global Media Partnerships, MediaMathWatch Video
Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media NetworkWatch Video
OpenX Programmatic Direct 101 for Buyers
A cheat sheet for buyers
Private Marketplaces, Automated Guaranteed, Programmatic Guaranteed — the ad tech world is filled with various buying channels and so much new terminology. But we’ll make sure you stay ahead of the curve with this easy cheat sheet!
Maximising Value for Brands & Marketers
Quality. Experience. Scale. Technology.