May 31, 2017
OpenX Mobile Business Grows 191% Year-Over-Year
LOS ANGELES and NEW YORK – May 31, 2017 – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced significant growth in its mobile business, recording 191% growth in revenue year-over-year from Q1 2016 to Q1 2017. OpenX also added more than 75 new relationships with mobile publishers, leading app developers and mobile-first DSPs in the last year to increase both supply and demand in mobile app.
“Mobile is driving programmatic growth worldwide, and a key factor in that growth is monetising mobile apps,” said Maggie Mesa, vice president of mobile business development at OpenX. “We spent the last year and a half investing deeply in solutions that support the changing monetisation goals of the rapidly growing app community. By introducing support for a number of formats such as Rich Media and video for app developers, and strengthening several key relationships with mobile powerhouses, our technology is mobile optimised and app developers can rely on OpenX to successfully monetize their content.”
Mobile growth at OpenX was accelerated by the maturation of its Bidder for Apps product, increased support for engaging mobile ad formats like Rich Media (MRAID), interstitial and in app video, and the expansion of relationships with several of the industry’s largest mobile-first DSPs. With more than half of the company’s total traffic now coming from mobile web or app inventory, OpenX is definitively a mobile-first company.
“With mobile an increasingly important avenue for companies that create content, our top priority continues to be providing our publisher partners with the best tools and technology for monetising that content,” said Jason Fairchild, CRO and co-Founder at OpenX. “We’ve invested significantly in transforming our industry leading desktop/display technology to a complete mobile solution that gives premium publishers and app developers access to the most reliable and trusted way to maximize revenue at scale.”
OpenX Mobile also remains ranked as one of the highest quality sources of mobile app industry worldwide, according to Pixalate’s Global Seller Trust Index.
“Working with the OpenX yield team we increased our CPMs and ad spend with OpenX Mobile by over 200% since integrating them into our stack last year,” said Yasi Samimi, manager of monetization, programmatic, TuneIn. “The insights and recommendations offered by